Curious, independent and still learning.

Plerti was one of the names on a list of startup ideas I had collected. When I wanted an online identity that was more distinctive than a common real name, I went back to that list and picked Plerti. I shortened it to Plert and put it together with Ankush.

The long-term goal is to turn Plert Ankush into a recognisable personal brand with an audience around the world. That is something I'm working towards, not something I've already achieved.

• AI and technology.
• Business and entrepreneurship, which connects most of the rest.
• Building ambitious and interesting things.
• Solving unusual problems with software and SaaS.
• Understanding products, strategy and how businesses work.

Before this I spent time on content creation, and I've also explored cryptocurrency trading. I don't present either as a credential.

I learn by doing and by studying real examples. I read case studies of successful people and businesses, try ideas in small experiments and keep what works.

Right now I'm working on English communication, marketing strategy, business, entrepreneurship, problem-solving and AI technology. The Areas page has the full list.

When I look at a product or an idea, I ask four things:

• What problem does it solve?
• How much time or money can it save?
• Can it reduce complexity?
• Does it give practical value?

The principles I try to hold myself to are honesty, quality and clear thinking. I also treat privacy as a personal principle.

I use AI to help with research, strategy, writing, coding and implementation. I can read and edit code with AI assistance, and I don't present AI-assisted work as if I did it alone.

What I bring is direction, experiments, decisions and checking the results. On each project I say what AI did.

These are goals, not results:

• Become a strategic founder.
• Build one or two stable projects that earn revenue.
• Grow a recognisable personal brand.

I'm still early. The work and the learning are ongoing.